JJ's Bakery

JJ’s Bakery is a Launceston bakery and café with a long-running Tasmanian story. The business began in 1989 in a small shopfront at Longford’s heritage-listed Emerald Mill, a former flour mill built by convicts in 1834. It later expanded to include café and upstairs spaces, and now operates locations in Launceston, Longford and Campbell Town, with baking produced at the Launceston bakehouse and delivered to the shops each morning.

For a simple visit, the bakery offers bread baked daily, including traditional loaves, gourmet blends and an artisan sourdough range developed after Nathan Johnson trained in traditional sourdough production. The website also lists fresh fruit muffins, fresh salads, chicken focaccia, gourmet quiches and a gluten-free orange and almond cake. There are sweet options for a coffee stop too, including chocolate Florentines, Strawberry Kiss Biscuits, chocolate Wagon-wheels and JJ’s signature Latte Éclairs, which the site identifies as available at Campbell Town.

The Launceston business also includes JJ’s City Café, opened in 2016 in the Kmart Plaza. The wider JJ’s offering includes milkshakes, coffee, breakfast and catering, while the historic Longford bakehouse is noted for its café, outdoor dining and woodfired pizzas. The website specifically lists a hot breakfast of eggs, tomato, bacon and crispy toast, as well as gourmet pizzas at Longford after 2pm, so location matters if you are visiting for a particular offering. Corporate catering is available, with options including gourmet quiches, healthy gourmet breads, fresh salads and chicken focaccia.

JJ’s is run by Sharon and Nathan, who took ownership in 2008 after years working in the business. Nathan oversees baking and production, while Sharon manages the team and operations, and the owners describe their approach as hands-on, with products made from scratch by their bakers. That combination of bakery counter, café service and catering makes the Launceston venue suitable for a solo coffee and something baked, a casual breakfast or lunch, and picking up bread or treats to take home. For larger groups or event food, the catering side gives the business a practical role beyond an everyday bakery visit.