James Boag Brewery, Launceston

James Boag Brewery sits on William Street in Launceston, northern Tasmania's elegant riverside city, and is one of the most famous brewing names in the country. Producing beer on the banks of the Tamar since the 19th century, it's a genuine piece of Tasmanian heritage — and a popular destination for those wanting to discover the story behind the iconic brand.

The appeal is that combination of brewing history and the chance to experience it firsthand: tours and tastings that take you behind the scenes of a long-running, much-loved brewery, paired with the charm of historic Launceston. For beer lovers and the curious alike, it's a rewarding stop that brings the heritage of Tasmanian brewing to life.

With a 4.7 rating from more than 800 reviews, it's a much-loved attraction. Tours, tastings, opening hours and any bookings vary, so it's worth checking current details and reserving ahead before you go — particularly if you'd like to do a tour — and allowing time to take in both the brewing experience and the historic surrounds of the city around it.